Knowledge base
Knowledge and insights on BI
Articles, reference material and practical insights from our specialists, written so you can put them to work yourself.
What this knowledge base is for
Most explanations of Business Intelligence are written for the people who build it. These are not.
- “Which number are we going with?”
- “Roughly what does something like that cost?”
- “Let us pick this up again next week.”
Those are not exceptions, that is the everyday reality in a lot of organizations.
Data is not an IT topic. It sits in the foundation you steer on, which means the explanation has to make sense to everyone with a say in the decision. Not only to the person building the model.
The glossary is reference material: look up one term and know in two sentences what it means. The articles work a single question all the way through, including what it costs and how long it takes. Written by the consultants who run the projects themselves.
Glossary
81 terms from the world of Business Intelligence, explained in plain language. From data warehouse and star schema to DAX and row-level security.
81 terms ArticleMarketing dashboard: from click to revenue
A marketing dashboard brings Google Ads, GA4, email and your CRM onto one screen. Which KPIs belong on it, and why revenue has to be on there too.
2 September 2026 · 10 min read ArticleManagement dashboard: one screen for the board
A management dashboard holds the five to eight figures your board steers on. Which kpis belong there, who owns each one, and how often you look at it.
24 August 2026 · 9 min read ArticleConnecting AFAS to Power BI in five steps
Connecting AFAS to Power BI runs through the BI OData connector in Profit. The five steps, how often the figures refresh, and what the link will not fix.
17 August 2026 · 5 min read ArticleSales dashboard: from pipeline to forecast
A sales dashboard shows pipeline, win rate and sales cycle next to closed revenue. Which KPIs belong on it, how many, and what your CRM has to settle first.
17 August 2026 · 10 min read ArticleData-driven working: from instinct to grip
Data-driven working means deciding on measured facts instead of instinct. The five levels of data maturity, and how to work out where you should start.
10 August 2026 · 6 min read ArticlePower BI licensing costs: what you actually pay
Power BI licenses cost €12.10 per user (Pro) or €20.80 (Premium Per User) per month. Which one you actually need, and the costs that never reach your invoice.
5 August 2026 · 7 min read ArticleFinancial dashboard: from figures to steering
A financial dashboard shows revenue, margin and cash flow as they move, not weeks after month-end close. Which kpis belong on it, and what to settle first.
3 August 2026 · 7 min read ArticleGetting a Power BI dashboard built: how it works
Getting a Power BI dashboard built doesn't start with the visuals, it starts with the decision that has to improve. Costs, timelines and approach explained.
22 July 2026 · 5 min readDo you want to grow with data?
Curious about what we can do for you? We are happy to show you how data can help your organization grow.
