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How VodafoneZiggo uses data to improve processes
Sometimes you just know something needs to change – you just don’t know where to begin. That was exactly the case for VodafoneZiggo. One of their key customer processes lacked visibility. As a result, it wasn’t clear where the bottlenecks were, what needed to improve, or – just as important – what the actual impact of those improvements would be.
“We didn’t have enough insight into our process and weren’t sure where to start,” explains the business owner at VodafoneZiggo. “That’s when we decided to look for a partner who could help us bring focus and structure.”
The trigger
The goal was clear: map out the process, gain insight, and equip the team with the tools to make well-informed improvements. Not just once, but in a sustainable way – so you can evaluate, adjust, and keep improving. For this journey, VodafoneZiggo teamed up with iPM Partners. Through a strategic collaboration, Optilise joined to lead the data-driven side – thanks to their expertise in turning data into meaningful insights.
“We had loads of data,” says the business owner at VodafoneZiggo. “What we lacked was structure and direction – something that would help us make smarter choices for our customers.”
The approach
Optilise didn’t kick things off with a dashboard. They started with strategy. Together, they designed a data structure aligned with the challenges and the impact VodafoneZiggo was aiming for. In short, focused development sprints, the first dashboards were built.
“That way of working really suited us,” the business owner shares. “We saw results fast, gave immediate feedback, and step by step the picture became clearer.”
These dashboards aren’t just visually slick – they’re powerful in content too. They highlight trends, make the impact of optimizations visible, and help communicate clearly with stakeholders.
The collaboration
VodafoneZiggo looks back on the collaboration with Optilise as open and reliable.
“They’re not only great at what they do – they’re also simply great to work with. Honest, transparent, and consistent – and that’s incredibly valuable in a project like this.”
Communication was straightforward, with a strong focus on progress. No unnecessary meetings, just targeted check-ins when it really mattered.
The result
Today, VodafoneZiggo has a set of dashboards that do exactly what’s needed: give insight into the customer journey, show patterns, and reveal the impact of changes made.
“We’re now able to improve based on data – no more gut feeling,” the business owner at VodafoneZiggo says. “And that’s exactly what we wanted: not just tweak things at random, but innovate with real, measurable results.”
The insights bring clarity and confidence – both within the organization and towards the customer.
Final thoughts
For VodafoneZiggo, the collaboration with iPM Partners and Optilise led to an approach that delivers both insight and results.
“Want to keep improving as an organization but don’t yet have the right insights? Then Optilise is a fantastic partner. They don’t just help you get a grip on your data – they help you actually do something meaningful with it.”
- “We had limited insight into our process and didn’t really know where to start.”
- “We can now improve based on data – not on gut feeling.”
- “Optilise isn’t just strong on content – they’re also great to work with: honest, transparent, and reliable.”
- “The dashboards reveal trends, show the impact of optimizations, and help us inform stakeholders effectively.”
- “If you want to keep improving as an organization but don’t yet have the right insights, Optilise is an excellent partner.”
